Exam Sample MCE-Admn-201 Online & MCE-Admn-201 Authorized Pdf

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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q98-Q103):

NEW QUESTION # 98
Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers

Answer: A,C,E

Explanation:
For long-term success with Send Log data extension:
Data Retention: Implement a scoped retention policy to manage the size of the send log by periodically purging older entries. This prevents database overloads and maintains performance.
Custom Fields: Enhance the send log by adding custom fields not included in the default template. This customization allows for capturing specific data points relevant to NTO's needs.
Log Auditing Data: Ensure that all necessary attribute data for auditing communication effectiveness and compliance is logged. This includes variables like send context, subscriber responses, and engagement metrics.
Reference: Salesforce Marketing Cloud Send Logging


NEW QUESTION # 99
Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers

Answer: A,C,D

Explanation:
Before using Goals in Journey Builder, consider the following:
B). Goals are created to evaluate journey performance: Goals help measure how well a journey is performing against specific objectives, allowing for adjustments and improvements.
C). Goals can act as exit criteria: When a contact meets the goal criteria, they can be set to exit the journey, making goals a powerful tool to dynamically manage contact flow based on behavior or achievements.
D). Contacts are evaluated against the goal after a wait activity: This setup ensures that contacts have time to perform the expected action before being evaluated against the goal, which can be crucial for accurately measuring engagement and responses.
Reference: Salesforce Help - Journey Builder Goals


NEW QUESTION # 100
A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers

Answer: A,D

Explanation:
When configuring an SFTP user in Marketing Cloud, the following considerations should be taken into account:
B). Minimum password length is 12 characters: Ensuring password security, Marketing Cloud requires SFTP passwords to have a minimum length of 12 characters.
D). Once created, the user will need to be activated in order to use the SFTP: After the SFTP user account is created, it must be activated by the admin before it can be used for file transfers.
Reference: Salesforce Help - Manage SFTP Users


NEW QUESTION # 101
A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers

Answer: A,B

Explanation:
To enable Sales Cloud users to create and send Marketing Cloud emails:
User Mapping: Ensure there is a one-to-one relationship between Sales Cloud and Marketing Cloud users to facilitate seamless functionality and data consistency.
Deep Linking: Enable deep linking in Marketing Cloud Connect. This allows Sales Cloud users to access Marketing Cloud features directly from within the Sales Cloud interface, enhancing user experience and efficiency.
Reference: Salesforce Marketing Cloud Connect


NEW QUESTION # 102
A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.
Which two standard roles should be selected for the new user?
Choose 2 answers

Answer: B,C

Explanation:
Administrator and Marketing Cloud Administrator are two standard roles that should be selected for the new user. Administrator is a standard role that grants full access to all features and functions in Marketing Cloud, such as creating and managing users, roles, permissions, business units, and security settings. Marketing Cloud Administrator is a standard role that grants access to all features and functions in Marketing Cloud except for user management. By selecting both roles, the new user will have full administrator permissions in Marketing Cloud


NEW QUESTION # 103
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